Your profile and your website have different jobs

A Business Profile appears in Google Maps and local results within Search. Organic website results are a separate surface, even when both appear for the same query. We assess them separately and connect the customer journey between them. Profile work starts with the services you actually provide, where you work and when you can answer enquiries, not a list of places you would like to rank.

Put the business details in order

We review the existing profile before recommending changes, checking access, categories, services, hours and the website destination against your business information. Your trading name stays accurate, without added search phrases. Where you visit customers rather than receive them, we check the service-area setup and address visibility. We document proposed corrections so you can see what needs attention and why. You retain ownership and grant the access needed for agreed work.

  • A profile audit with prioritised corrections and an approval list.
  • Category and service recommendations matched to work you accept.
  • Checks for duplicate listings, outdated hours and broken contact links.

Keep the profile useful to customers

Maintenance should reflect what is happening in the business. We prepare relevant updates, organise genuine photographs you supply and review service information when your offering changes. Review requests invite honest feedback without incentives or filtering out unhappy customers. Replies address the experience professionally without exposing customer details. We agree a practical maintenance schedule and flag missing information instead of inventing jobs, offers or availability to fill a publishing calendar.

  • An update plan based on real services and business changes.
  • Photo selection and descriptions using approved, authentic material.
  • Review-request wording and response drafts for owner approval.

Read the enquiry signals properly

We record available profile data before making changes and compare suitable periods afterwards. Google's profile call metric counts call-button clicks, not answered conversations. Where your records allow, we connect that activity with qualified enquiries and bookings without pretending every enquiry can be attributed. Profile performance can also include advertising activity, which we flag when relevant. Reports explain completed work, remaining issues and the next decision, rather than presenting views as sales.

  • A dated baseline of available profile interactions and search terms.
  • Separate reporting for Maps observations and organic website performance.
  • A change log with business actions and unresolved measurement gaps.